Welcome back to part two of the emotional marketing series. I kicked it off last week with an exploration into why emotional marketing is important and the increasing use of VR within marketing campaigns, which you can read here.  This week we will be exploring AEI… Artificial. Emotional. Intelligence. Artificial emotional intelligence or as it’s… Read More DISNEY MOVIES CHANGED FOREVER?

Being Emo is Cool. Again.

Emotional Marketing, is a new trend emerging within advertisements and product development. There is no definite definition but this article clearly outlines the use of emotional marketing. Emotional Marketing and It’s Importance: Let’s be honest, advertisements don’t have much affect these days with ad blockers, options to skip ads after 5 seconds and catch-up TV. We… Read More Being Emo is Cool. Again.