We are now at the end of the emotional marketing series and it has been a pleasure to be able to share with you all the cool digital and technological enhancements that are being used to emotionally connect with consumers. If you missed out on the past Emotional Marketing posts, it is not too late… Read More Monitoring Your EVERY Mood
Welcome back to part two of the emotional marketing series. I kicked it off last week with an exploration into why emotional marketing is important and the increasing use of VR within marketing campaigns, which you can read here. This week we will be exploring AEI… Artificial. Emotional. Intelligence. Artificial emotional intelligence or as it’s… Read More DISNEY MOVIES CHANGED FOREVER?
Emotional Marketing, is a new trend emerging within advertisements and product development. There is no definite definition but this article clearly outlines the use of emotional marketing. Emotional Marketing and It’s Importance: Let’s be honest, advertisements don’t have much affect these days with ad blockers, options to skip ads after 5 seconds and catch-up TV. We… Read More Being Emo is Cool. Again.
I know in the past two weeks everyone has been talking about Snapchat and the ways in which they are trying to introduce new ways to advertise on their platform. What interests me however, is why Snapchat is fast-becoming the gold rush of the millennial age. Yes. Its true that Snapchat, in terms of growth,… Read More Snapchat’s UnSnapped Potential
This week I researched about the Long Tail phenomenon and found some interesting dilemmas between Streaming algorithms and the long tail categories. The Long Tail was a concept that came into fruition in 2004 (I know, its ancient!), written by Chris Anderson who was Editor-in-Chief for Wired magazine at the time of publish. It basically… Read More The Long Tail vs. Streaming
I want cover a lot of amazing stories that relate to our millennial lifestyles in the digital marketing gaze. YES. Issa blog. IRL. I am a university student channelling a blog about digital marketing and it’s effect on our gen-y lifestyle. But let me tell you, how uneducated and most likely unaware we are when it comes to how technology combined… Read More Who am I?